Influencer Marketing: HP Omen
HP Omen is the premiere gaming arm of the classic HP Brand. Still making headway in the space, HP Omen wanted to showcase their new powerful Omen 16 gaming laptop with the Japanese and Korean audiences.
The Process
HP Omen is the premiere gaming arm of the classic HP Brand. Still making headway in the space, HP Omen wanted to showcase their new powerful Omen 16 gaming laptop with the Japanese and Korean audiences.
A key market segment for the brand, Japanese and Korean gamers often have limited space and need a powerful, reliable gaming PC that has a small footprint. With a 144hz screen and the latest in AMD Radeon GPU technology, the main objective was to show that the Omen 16 is not only a viable choice for gamers in those regions, but a desirable one.
The Result
We worked directly with HP Omen to identify a handful of key targets that would showcase the Omen 16 to key market segments. We partnered with an Apex Legends Influencers to showcase the competitive edge. We worked closely with a tech reviewer Influencer to deliver an in-depth technical analysis of the laptop under load. Through our targeted partnerships, we were able to deliver a well-rounded campaign that appealed to many aspects of the market, and showcased the Omen 16 in a positive light.
The client was happy that they were able to complete multiple objectives through our targeted approach, delivering impressive results under the original proposed budget.
- Targeted Influencer Shortlist
- Strategic advice, and in-depth Influencer briefings
- Influencer Communication
- Comprehensive Data
Creators Engaged: 3
Views: 100,000+
