Influencer Marketing: AMD x MSI
AMD and MSI are some of the most recognizable names in the hardware industry, especially when it comes to gaming. Let's find out how we performed influencer marketing in Japan for this legendary duo.
The Process
AMD and MSI need no introduction when it comes to tech in the gaming space. With the launch of their new collaboration gaming laptop, they wanted to spread awareness and make a splash in the gaming audienceJapan through influencer marketing!
AMD x MSI new hardware meant any serious gamer could literally plug and play. The high spec nature of this new laptop paired with a monitor that has 240ghz refresh rate and their patented AMD advantage tech, our main goal was to drive user interaction leading to positive brand awareness amongst casual and hardcore Japanese gamers.
The Result
We carefully selected the most relevant creators including tech and gaming creators based in Japan. This enabled us to produce bespoke content that reached YouTube and Twitters’s gaming communities to engage this audience.
The client was very happy with the true Japanese nature of the content, something that is very hard to reproduce at a non Native level of cultural understanding. The creators were also incredibly enthusiastic about the product that they personally activated their other social channels to spread the word, despite what was included in their agreements (a common trend you’ll spot amongst Japanese creators).
- Influencer Shortlist
- Strategy
- Influencer Communication
- Comprehensive Data
Creators Engaged: 1
Total Views: 116,282
