Influencer Marketing: ASUS Zenbook
ASUS needed to make a splash in both Japan and South Korea for the launch of its new Zenbook line of laptops. We were tasked with building awareness and excitement for its virtual launch event, “The Pinnacle of Performance.”
The Process
ASUS needed to make a splash in both Japan and South Korea for the launch of its new Zenbook line of laptops. We were tasked with building awareness and excitement for its virtual launch event, “The Pinnacle of Performance.”
Not widely known as a brand for creators, it was imperative that we collaborate with influencers in Japan and South Korea who embody the image of the laptop and have audiences that resonate with its artistic flair.
We called upon our network to find the perfect candidates and selected a diverse roster of artists, photographers, and fashion models on Instagram and TikTok.
The creators built excitement for the virtual launch by showing their invitation cards and the letter “A” for ASUS naturally within their art.
The Result
With the posts receiving overwhelmingly positive reactions from the creators’ communities, the campaign was a win-win for the client as well as the influencers. By collaborating with the influencers and allowing them to incorporate their own style and creativity, we generated a ton of goodwill for the ASUS brand in Japan and South Korea.
- Influencer Shortlist
- Strategy
- Influencer Communication
- Comprehensive Data
Total Reach: 116,282
Total Engagements: 16,880
